-
Description Tag
Some search engines check the description tag to get a good understanding of what the web page is about. So you must include your keywords in this tag. It's important to remember that your description tag is frequently the test displayed when your web page is listed by the search engines. So again it needs to be compelling for your potential visitors.
Headings
The heading tags (ie: h1, h2, etc) are considered of importance by the search engines and therefore you should include your keywords in these headings whenever you can. You should certainly make sure the main heading of the page (ie: the H1 tag) contains your keyword.
Content
The main copy of your web page should also use your keywords. However it is important to remember that the copy is there to convert your customer to do something once they have arrived at the web page. If the copy does not guide them to taking the action you want them to take then getting your customer to the page has all been for nothing. So, write the page with the purpose in mind and try to work the keywords in naturally into the content.
Incidentally some pundits state that you should include your keywords near the top of the page as this effects the rating the search engines apply to your page. I’m not sure if that is true, however if I were a visitor to your site that found you through keywords on a search engine I would find it welcoming to find those keywords early in my reading of your page.
Links
Use your keywords in any links to your page from within your own web site and ideally where you can on links from external web sites. Search engines following these links will pick up on these keywords as being relevant to your page.
Alt tag
On all your images, use the alt tag and include your keywords in the text. Obviously the text needs to be relevant to the image. Using the alt tag is important for addressing web site accessibility which is now a legal requirement in many countries. Also, search engines read this text and use it for indexing your site.
Follow the guidelines in this article on how to use keywords to optimise your web site and I’m sure you will soon see increased traffic to your site.
-
Making your web site's information and content affects various parts of your business's web sites,
Usability:
Achieving high search engine rankings can drive voluminous amounts of targeted traffic to your website, but making the site user friendly is also important. You need to create a logical information architecture that will make sense to users.
Rankings:
In addition to users, it's also necessary to consider search engines in creating an intelligent content structure. You want to ensure you're giving the right pages the right amount of emphasis.
Conversions:
Web design for businesses should also feature a natural walk through the conversion process. IA in these instances should walk the user through the conversion process, offering informative pages which begin with broad, early-in-the-buying cycle content and consistently moves the user towards the next step in the purchasing process.
While every link on your site has value and passes some degree of "link equity" (search engines essentially see links as votes, and each "vote" passes a certain amount of "juice," also known as link equity), two types of links tend to pass considerably more juice than others,
Internal Links:
Links that are in your site's "site wide navigation" include an internal link on each page of your site. These links, notably those in your site's tool bar or left or right navigation bars, pass a lot of "juice" as they are voting for their targeted page across your site.
Inbound Links:
Your website receives link equity not only from its own pages, but also from other pages across the Web. In many cases, most of these inbound links will be pointed at your home page. Thus, pages that are "closer" to the home page (linked to directly from the site's home page) receive more of this valuable link equity.
The higher up in your site's architecture a page is, the more likely that page will be able to rank for more competitive keywords. The most competitive keywords, as one might imagine, are generally the short, broad, traffic driving keywords.
-
December 10th, 2009UncategorizedDescription Tag