Google has taken leadership from Map Quest in terms of usage, and is putting more and more features under the hood. The Google Earth itself is so packed with widgets and features - it is a scary if you turn all of them. I think Google is going to bite off entire tech savvy audience from Map Quest (if not already), leaving the “loyal” customers.

The “loyal” seems to be at the center of Map Quest strategy, but people are loyal for as long as you’re the best. When there’s a better player on the scene, the loyalty can shift quickly. I personally think they are making a huge mistake and should change their strategy to innovation and market acquisition, otherwise they will be left with old people, who are truly loyal because they never heard of Google.