Speed Html

This plugin will create a Google sitemaps compliant XML-Sitemap of your WordPress blog. It supports all of the WordPress generated pages as well as custom ones. Everytime you edit or create a post, your sitemap is updated and all major search engines that support the sitemap protocol, like ASK.com, Google, MSN Search and YAHOO, are notified about the update.

Making your web site’s information and content affects various parts of your business’s web sites,

Usability:
Achieving high search engine rankings can drive voluminous amounts of targeted traffic to your website, but making the site user friendly is also important. You need to create a logical information architecture that will make sense to users.

Rankings:
In addition to users, it’s also necessary to consider search engines in creating an intelligent content structure. You want to ensure you’re giving the right pages the right amount of emphasis.

Conversions:
Web design for businesses should also feature a natural walk through the conversion process. IA in these instances should walk the user through the conversion process, offering informative pages which begin with broad, early-in-the-buying cycle content and consistently moves the user towards the next step in the purchasing process.

While every link on your site has value and passes some degree of “link equity” (search engines essentially see links as votes, and each “vote” passes a certain amount of “juice,” also known as link equity), two types of links tend to pass considerably more juice than others,

Internal Links:
Links that are in your site’s “site wide navigation” include an internal link on each page of your site. These links, notably those in your site’s tool bar or left or right navigation bars, pass a lot of “juice” as they are voting for their targeted page across your site.

Inbound Links:
Your website receives link equity not only from its own pages, but also from other pages across the Web. In many cases, most of these inbound links will be pointed at your home page. Thus, pages that are “closer” to the home page (linked to directly from the site’s home page) receive more of this valuable link equity.

The higher up in your site’s architecture a page is, the more likely that page will be able to rank for more competitive keywords. The most competitive keywords, as one might imagine, are generally the short, broad, traffic driving keywords.

Google’s Clout Grows as Tech Initiatives Take Shape from the Wall Street Journal outlines Google CEO Eric Schmidt’s recent technology meeting with Obama and the new US government. If you missed the news, a group of executives met with President Obama last week to discuss technology’s role in the US stimulus plan. One of those executives was Schmidt, who sat right next to Obama at the meeting.

We are all aware that Google was very politically and financially supportive of Obama during the elections. In fact, the Wall Street Journal reports that Google was the “fourth-largest corporate source of campaign cash” for Obama’s presidential race. Why is this important for Google? Because the government can issue policy that can either help Google or hurt Google.

From making it easier for more people to use the Internet to making deals like the Yahoo/Google ad deal easier to get passed to incentives on renewable energy that would lower Google’s data center costs - all these policies can either help Google or hurt Google.

Some are concerned over what appears to be Google’s tight relationship with President Obama. Jeff Chester, founder of the Center for Digital Democracy, a consumer-privacy advocacy group, said:

Given the relationship of Schmidt to the campaign, I think there’s a real concern there’s a kind of open office, revolving door between Google and their goals and the Obama administration.

Even Schmidt admitted that “There is no question technology has more influence with this president,” adding that President Obama has “a personal interest” in technology. But when asked about Google’s influence with the new administration, Schmidt said, “I think our influence is moderate, not tremendous.” In fact, Schmidt turned down the CTO position offered by Obama months ago.

Yesterday on the Yahoo Q1 earnings call, CEO Carol Bartz sent a mixed message of sorts. She said at the outset that Yahoo was going to focus on key areas of the business and was open to “outsourcing” some functions if that made sense.

Compete.com launched a new interface and a host of new features recently, and the changes provide some excellent tools for digging deeper into websites.

Starting with the user interface (UI) on a URL search, the first thing you will notice is an easier-to-read graph than before. Hover over individual months and you will see detailed traffic numbers for that month, a feature not included in previous versions. The graph can also be sorted by Unique Visitors, Visits and Compete Rank.

Not that anyone needed any confirmation of Google’s dominance, but comScore has put it into numbers with today’s release
of data about worldwide Internet usage. comScore says Google is the
most popular Internet property in the world, with its sites reaching
77% of the online population that’s 15-years-old and up in December,
2008.

Microsoft and Yahoo are second and third, respectively, while
Facebook is the top social networking site in the world and the seventh
most popular property overall.

It’s also worth mentioning that comScore says the global Internet
audience surpassed one billion people in December — the first time
that’s happened. China’s 180 million Internet users makes it the
largest national online population.

AdJuggler, an online advertising management system, launched a new advertising platform to appeal to smaller businesses. Previously, AdJuggler only offered long-term contract advertising, but with the new platform, advertisers can participate in a "Pay as You Go" model. Now small businesses, or businesses with tight budgets, can participate in advertising programs that would previously have been cost-prohibitive.

Google has taken leadership from Map Quest in terms of usage, and is putting more and more features under the hood. The Google Earth itself is so packed with widgets and features - it is a scary if you turn all of them. I think Google is going to bite off entire tech savvy audience from Map Quest (if not already), leaving the “loyal” customers.

The “loyal” seems to be at the center of Map Quest strategy, but people are loyal for as long as you’re the best. When there’s a better player on the scene, the loyalty can shift quickly. I personally think they are making a huge mistake and should change their strategy to innovation and market acquisition, otherwise they will be left with old people, who are truly loyal because they never heard of Google.

In a story so short it could fit into a handful of tweets, notorious British tabloid The Sun reports that Beyonce Knowles is planning legal action against those who are pretending to be her on Twitter.

Apparently, her sister Solange said that she was being pestered by someone pretending to be the singer.

Whether this is a legitimate story is another matter. Though Twitter has been known to shut down accounts that either impersonate or are otherwise dubious, it’s possibly a better idea to ensure that your official Twitter account is well publicised so that the fakers can then be easily identified.

White Hat and Black Hat are two methods used in SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.

White SEO conforms to the search engines’ guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.

Generally, White hat SEO creates content for real users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is not exact like website promotion, but they are similar in certain ways.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.

Search engines may penalize sites they discover using black hat methods. Such penalties can be applied either automatically by the search engines’ algorithms.

One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of black hat SEO. Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google’s list.

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